Extinct Actors

As the commercial age is coming to a close and the broadcasting age is under way we see many changes that were once unthinkable since such a magnitude of change would be impossible because of the insufficient forms of media. But it is happening to the acting world right before our dilated pupils. More and more frequently I have watched commercials with “real people” such as the Geico commercials or the Volkswagen with their talking Bug. These acts of modernism suggest a more YouTube feel to T.V., and allow the audience to relate. It makes them feel that the product is better because people like them use it. Movies aside, today’s people don’t want an actor’s opinion on their products because too many of them don’t personally use them. So why did we need actors in the first place? In the early days of T.V. and advertising the actors did use the products and were more blue-collar, if you will, than today. So the audience looked up to them to set the trend. But now in an internet dominated world more people buy the products advertised by real people.

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